What’s more, “Sony is the only company in the format business that is also a technology company, and I can’t think of a better brand to go and take these programs through multiplatform distribution than Sony.” “It indicates that Sony really believes in the international format business,” Davies said. What is different is that “I have a much bigger company behind me with more resources to tap,” Davies said.Īlso key to the acquisition was SPT’s $223 million purchase last summer of Dutch TV production company 2waytraffic, which has a catalog of unscripted formats led by international format rights to “Millionaire.” “He has a unique understanding of the formats and how to make these shows work in network, cable and syndication.”Ī lot of aspects of Embassy Row’s relationship with SPT won’t change: The company will continue to bring international formats to the U.S., create formats to distribute globally and mine the Sony library.
“Michael is an incredibly savvy producer who was an architect of the alternative series business,” Mosko said. SPT president Steve Mosko called the Embassy Row buy “the perfect acquisition at the perfect time.”
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